Promote the benefits of Berocca products through a Print campaign.

PROCESS
• Use flirting situation (by text) where the cognitiv system is requiered.
• 360 campain : call some influencers in twitter to share with their community the question « ok tell me if he/she loves me ? » by sharing some private ambiguous flirting texts.
• new slogan « better strengthen your brain » reinforces the catchphrase « always good to between the lines ».


• copywriting • graphic design