Imagine a new way to talk about hair removal through a poster.
• Imagine a poetic and sensory dimension to hair removal.
• Catch the attention through an abstract image.
• Provoke a physical proximity by using a title with a rather reduced body in order to create a rapprochement. By analogy : bring your eyes closer to your skin to better see the small imperfections.
• Revealer of beauty becomes the new signature of Braun.
• copywriting • illustration • graphic design