Create a print to promote the benefit of the Ensure Plus Drink for 60+ aged people.
• Use a familiar object and immersive photography (far from any studio shoot) to create both immersion and connivance with the target.
• Avoid a negative interpretation of the message by staying away from the medical image reminiscent of old age or illness.
• Create a strong slogan that can be strengthen by his image.
Cette campagne a gagné le premier prix dans le cadre d’un concours créatif.
• copywriting • photography • graphic design