Create a Print campaign for India to raise awareness among managers (men) of gender equality and invite them to become more open to diversity at work.

PROCESS
• Stay away from moralizing pitchs by shifting focus on animals behaviors to underline how a mixed team is a winner one naturally.
• Use a graphic poster with illustration which can catch the attention. At the beginning it appears like an animals protection campaign but the positive signature and friendly ton of voice help and guide the target to the main message… smoothly but surely.


• copywriting • graphic design